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Disruption in Action

7 inside stories of how global companies take on digital disruption

Tech is changing the world and large organizations are adapting on the fly. But why do most digital initiatives crash?

Disruption in Action reveals how to take on digital and win. It tells seven company stories that dig deep into the high-level strategy, the operational nitty-gritty, and the people side of change – which is always where the real complexity lies. A unique fictionalized approach combines striking insights with practical lessons and sparkling wit. This is essential reading for any leader looking to understand digital and shape the future.

Alexandra Jankovich, Tom Voskes, Adrian Hornsby

illustrated by Nishant Choksi
animation by Rojo Animation
Spark Optimus, 2022

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‘This outstanding book shows how companies can transform’

— Mark Schneider, CEO of Nestlé

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