top of page

Disruption in Action

7 inside stories of how global companies take on digital disruption



Selected as one of the 10 best books of 2023 by Handelsblatt

Tech is changing the world and large organizations are adapting on the fly. But why do most digital initiatives crash?

Disruption in Action reveals how to take on digital and win. It tells seven stories, or case studies, that cover the high-level strategy through to the operational nitty-gritty, all based on first-hand experience of digital transformation at some of the largest companies in the world. However, a unique fictionalized approach is used to dig deep into not just the tech but the people side of change – including the blunders, breakthrough, and blood on the office floor.

Told with striking insights, practical lessons and sparkling wit, this is essential reading for any leader looking to understand digital and shape the future.

Alexandra Jankovich, Tom Voskes, Adrian Hornsby

illustrated by Nishant Choksi
animation by Rojo Animation
Spark Optimus, 2022

buy the book

‘This outstanding book shows how companies can transform’

— Mark Schneider, CEO of Nestlé

bottom of page